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Marketing

 This course is designed to offer students an opportunity to explore the world of marketing, one of the largest and most exciting career areas in business today.  Marketing as it is currently practiced is much different than it was just a few decades ago.  It is more complex, more interconnected with other business functions, focused on creating opportunities, and valued as an investment in the future.  For all of those reasons, marketing has become an integral part of business planning, because creating products and services that satisfy customer needs has to be the primary objective to achieve success.

COURSE CONTENT:

  • The Basics of Marketing
  • The Impact Marketing Has On Society
  • Marketing Begins with Economics
  • Using Marketing Research
  • Marketing to Customers
  • Competition
  • The Marketing Strategy
  • Marketing for Services
  • Advertising
  • Developing a Marketing Plan
  • Marketing Presentations
  • Computer Applications

For more specific information, click on the Syllabus for Marketing link on the left side.